• Stephanie
  • Career
  • Site

    Apr 23
    posted by Summer

    We’re excited to continue our blog series, Client Q&A! Each month we will interview a Physique 57 client that we find inspirational. This month we are featuring Stephanie March, star of Law & Order: SVU, contributing editor to FATHOM, and owner of New York’s newest makeup salon, Rouge New York. Here, she shares her top makeup tips, how she stays healthy, and why she thinks dieting is dumb.

    Plus! On Wednesday, April 23rd from 5-8pm, Stephanie March and her Rouge NY team will be at our Spring St studio offering makeup touchups and lash applications to clients that take class that day. Get the details on the event & exclusive gifts that we’ll be offering through April 27th.

    Why did you start taking Physique 57 and what keeps you coming back?

    I started taking classes at Physique 57 after not exercising for nearly 6 months. I had few health scares starting with an emergency appendectomy last October and ending with surgery for endometriosis in December. I needed to give my body time to heal and be quiet. When I was ready to tackle regular exercise again, I wanted to incorporate more toning, stretching, and core fitness into my routine. I was tired of pounding it out. I wanted something more elegant and lengthening.

    You recently started a new business, Rouge NY, a makeup salon. Tell us more about the concept!

    My partner, Rebecca (Perkins), and I are so excited about Rouge! We met years ago on the set of Law & Order: SVU when Rebecca was head of the make-up department and I was in the cast. I always received compliments on my make up when I left the set, and Rebecca and I wondered why every woman did not have access to good, professional makeup at an affordable price point. We decided we had to be the ones to give it to them. We got really serious about launching Rouge just over 18 months ago, and after finding just the right location, and about 1 million city permits later, we opened in December. It’s been a lot of work, but Rebecca and I are so happy with the space, our talented artists, and our customers.

    What is your quick post-workout makeup routine?

    Run over to Rouge! Not kidding. It’s only 2 blocks from the Spring Street studio. When I can’t do that, I spritz up with our Rouge Lavender Mist, dab on my L’Oreal Sublime Sun in spf 50, a little concealer, some Julie Hewitt cheekie in “Peachie” and a little Julie Hewitt lipstick in “LuLu.” I get my brows and lashes dyed (at Rouge, actually) so those are always sort of ready to go.

    What is the #1 makeup tip you think every woman should know?

    There is a red lipstick for EVERYONE. It’s just a question of finding the right shade. Do not be afraid.

    Your husband is celebrity chef, Bobby Flay. Does being married to a chef make it difficult to eat healthily on a regular basis?

    On the contrary, it makes it much, much easier. I don’t eat crap (processed food), I don’t eat when I am not hungry (there is always more food, don’t waste a meal on something you don’t really want). And I don’t diet. People really, really over think this stuff. It’s not about whether or not you eat the grapefruit first or cut out all the bread. It’s about eating the good stuff, not too much of it at any one sitting, and getting on with your day. Everyone stop obsessing over food. It’s not the enemy.

    You are so well known for your role as Alexandra Cabot on Law and Order: SVU. What was your favorite part of being on the show?

    There are about 1,000 good things about my time on SVU, but if I had to isolate one I would say this: SVU took the shame of sexual violence and turned it on its head. Our country started talking about women, health, violence, and empowerment in a way it did not do before that show. I will always have been a part of the beginning of that conversation, and I have carried that into philanthropic passion and activism in my personal life.

    What is a fun fact someone might not know about you?

    I love sneezing, fried food, and BBC serialized television dramas.

    I do not love lakes or lake houses (they are creepy), football, or Christmas. That stuff is overrated.


    Beauty Bars That Offer Quick Touch-Ups

    Apr 18
    posted by Summer

    The actress Stephanie March, who plays the assistant district attorney Alexandra Cabot on “Law & Order: SVU,” was talking on a recent afternoon about a perk of her job: getting her makeup done professionally. “My lawyer makeup was like me only better, which was a revelation to people who saw me after work,” said Ms. March, 39.

    Rebecca Perkins, 33, Ms. March’s makeup artist on the show, said that “we heard feedback from her girlfriends who wished they had a makeup artist to touch them up before they went out the door.”

    So the two partnered to open Rouge New York, a salon on Thompson Street in SoHo, late last year. The salon offers makeup services ranging from You … Only Better, a natural look that costs $50, to Total Polish, for makeup worthy of a Met gala, for $75. They also offer tattoo coverage, facial waxing and the application of false eyelashes.

    Their idea was inspired by blow-dry salons like DreamDry in New York or Drybar, with 35 locations nationwide, whose business model is to narrowly focus on one beauty niche with same-day appointments and inexpensive pricing. (That is, if you consider $40 for a blowout cheap.)
    Ms. Perkins had thought that the options for makeup application were limited. “There are places where you can spend a lot of money for a professional to come to your house or you can go to a department store,” she said, “but you have to fend off the hard sell or decide in advance to buy the products.”

    Makeup counters, Ms. March said: “have a mission to sell the brand’s look. The end point is generating volume for the latest palette. We wanted to create a look tailored to the lifestyle and comfort of that person.” (Rouge New York does stock the makeup lines they use in case a customer loves a particular shade of lipstick.)

    Rouge New York has competition. Pucker has recently opened on Grand Street, with a similar concept, and Blushington has salons in Los Angeles and Dallas.

    The next iteration of the blow-dry business model isn’t confined to makeup. Clear Clinic, which offers treatment for acne, has locations in Midtown Manhattan, the Flatiron district and the financial district.
    The idea came from Dr. Eric Schweiger, 36, a dermatologist who had a large following for his acne treatments. “I heard the same story with my patients that they thought acne was a beauty problem and didn’t know it was a medical problem,” he said. “They were treating it on their own with one-size-fits-all approach.”

    Dr. Schweiger says the media focuses too much on aging remedies. “The media makes anti-aging so sexy,” he said. “Kim Kardashian will get a facial but not an acne treatment. I wanted acne patients to have a place that was their own that didn’t feel like going to the doctor.”

    Clear Clinic opened in November 2012, with appointments available from 7:30 a.m. to 7:30 p.m.; a retail area to buy products; and an area for procedures like acne surgery, cortisone shots ($95 if not covered by insurance), peels and extractions. The clinic accepts insurance, has its own product line and offers Wi-Fi in the waiting area.

    Dr. Schweiger said: “We looked at dry bars, teeth-whitening centers or vein clinics: businesses that found success sticking to a model that works, focusing on what they know and can do well. When a patient realizes they have a breakout, they want to be seen the same day, but when you call a dermatologist, it’s usually ‘See you in six weeks.’ ”

    The clinic has seen patients who have come from as far away as Africa, Saudi Arabia and Europe for treatments, he said, adding that it expanded to four offices in two years and had 30,000 appointments last year.

    A year ago in Santa Monica, Calif., Chris Carey, 35, a former executive at the apparel lines RVCA and Abercrombie & Fitch, opened Skin Laundry, a clinic that specializes in laser-powered facials that promise decreased pore size and collagen stimulation, with a pristine white ambience and musicians like Drake playing on the stereo. The business has expanded in California to West Hollywood and Newport Beach, and plans to open in New York City by next fall.

    Mr. Carey said his business model differed from that of dry bars. “They are pioneers in taking one piece of the beauty world and making it a niche,” he said. “Our customers can’t decide one day that they’ll save money and do it at home.” The combination of laser and intense pulsed-light treatment, which costs $75 for an introductory three-visit package, “are our secret sauce,” he said.

    Also in Santa Monica is Tint, a hair salon owned by David Abrams, 45, that offers only hair color touch-ups, such as color added to the roots of the hair ($49), partial highlights ($65) and toner ($15).

    “Most women can’t afford high-end hair color,” Mr. Abrams said. “The magic is in the consultation. Choosing a color is where the real talent comes in. I thought, why couldn’t we take one well-trained colorist and give them all the help they need on as many clients as we could handle? This way a single consultant could handle 50 clients, whereas normally they would see 10 to 15 clients in a salon.”

    It’s a low-cost, no-frills approach: even having your hair blown dry afterward is extra. “We have a time-crunch society,” Mr. Abrams said. “You can just walk in if you want to. Because the process is so streamlined, we’re able to charge much less for it.”


    New photoshoot for ‘The New Potato’

    Apr 3
    posted by Summer


    Stephanie talks with ‘the new potato’ About Beauty, Travel, And Home Cooked Meals From Bobby Flay

    Apr 3
    posted by Summer

    You probably thought we’d be photographing Bobby Flay at GATO – his new NOHO hotspot that’s been making serious waves. Instead, we took a turn through the space with Flay’s wife, the gorgeous actress, writer and beauty mogul Stephanie March (known by many as the badass lawyer Alexandra Cabot on Law & Order SVU).

    There’s no better way to encourage a girl crush than to be an actress known for taking down bad guys, who’s also side-by-side with one of America’s most beloved chefs. As if that weren’t enough, March – who is also a Contributing Editor at Fathom – recently opened Rouge NY, a makeup salon in New York City for girls who want to get their makeup done in an easy and affordable way – and look natural and beautiful as a result. March let us in on weeknight dinners, Flay fridge mainstays and beauty regimes (believe me, after seeing this shoot, you’re going to want to know them).

    From start to finish, what would be your ideal food day?

    Just coffee to start. Honestly, a little fresh squeezed juice and really good espresso with milk. I am not a breakfast lover. About an hour later, I will happily consume a perfect croissant, a scrambled egg and some fruit or yogurt, but just a bit. The rest of the day is a moveable feast involving Bobby’s kale and mushroom paella, the most perfect lamb kabob ever made from Bukhara (in Delhi), tacos from everywhere around the world, and a plate of French fries. For dessert I will consume an absolutely perfect square of dark chocolate.

    What’s your drink?


    What are your morning and nightly beauty routines?

    In the morning, hot water and L’Oreal Sun Milk SPF 50. At night, Cetaphil and Shiseido orL’Oreal night cream (any kind).

    A beauty mainstay you’ve never changed…

    Sea Breeze to clean my ears – the same since 1986.

    What are your favorite places to travel to? What won’t you travel without?

    India, Eastern Africa, Italy, and the Western USA. I will not travel without my sunscreen, a hardcover book, and a scarf – handy for all manner of covering heads, shoulders, and in a pinch, a bathing suit cover up.

    What are some pre and post shoot routines?


    What’s always in your bag on set?

    The New Yorker, lip balm, and my sides. And then someone else’s sides. And then another person’s sides. Because I am always losing my sides and lifting them off the crew.

    Words to act by…

    It could always be worse and we are being paid to pretend.

    Most memorable Law & Order: SVU episode ever and why…

    My first day of shooting. It was my birthday, we shot in the great city of New York, I was wearing a $1200 suit, and Dann Florek bought me a glass of champagne when we were done with the scene.

    What’s always in your onset trailer fridge?

    Water and a sad orange.

    Who stocks the fridge at home, you or your husband?  What’s always in it?

    We only have three things in our fridge at home: San Pellegrino, Fage yogurt (that’s pre-endorsement, by the way; we’ve always loved it) and champagne.

    What’s a typical weeknight dinner like from your husband?

    Right now it’s here at GATO, so the paella or the octopus, or the crab risotto. On other nights, I will request a protein and a vegetable and he will run with it. Needless to say, it’s terrific. The on-the-fly chicken, cashew curry was incredible.

    Read More at The New Potato

    Stephanie March Has Endometriosis and Doesn’t Care if You Know

    Mar 20
    posted by Summer

    If I were to tell you that I had a disease whose primary characteristic was the proliferation of cells that, like super glue, spread over my internal organs, crippling their ability to do whatever it is they are supposed to do, you would (as people do when I tell them) drop your jaw and stare horrified.You’d want to know the name of the disease, whether there was a cure, a national day of awareness or celebrity benefit that raised money for research and treatment. But if I were to tell you I had bad periods, your reaction might likely be a shrug, an “ooh-icky” nose crinkle, and possibly a “suck it up, bitch” eyebrow lift.

    Such is the problem with endometriosis, a disease that effects more than 170 million women worldwide (as much as breast cancer, diabetes or asthma), but which has gone almost-unbelievably under the public’s radar, thanks to a widespread misconception of the disease as a lady-parts problem involving hysterical anxiety, an over-achieving personality type and, according to one Italian study, above-average attractiveness.

    March is Endometriosis Awareness Month, and the push to bring the disease into common vernacular is on the agenda. The first ever Worldwide Million Women Endo March took place in more than 53 cities around the world last Thursday, March 13. In the U.S. the Endo March took place in Washington D.C., as organizers and participants sought to gain the attention of congressional representatives and health policy-makers.

    Hundreds of marchers (joined by thousands more online) braved frigid temperatures to rally on the National Mall.Sheryl Crow (a survivor of breast cancer but not endometriosis) performed an acoustic set in a cute ski hat, and Stephanie March (of Law & Order: SVU-fame, also a co-founder of RougeNY.com and a contributing editor for Fathom), was the day’s spokesperson, marching all the way to the Capital Building in a killer pair of stiletto boots. Wait, Stephanie March has endometriosis, you say? Yes, and Padma Lakshmi, Susan Sarandon, Whoopi Goldberg, Cyndi Lauper, Dolly Parton, Hilary Clinton— hang on, WHAT?! (If you didn’t already know, don’t feel bad; just “suck it up, bitch.”)

    The Endo March’s organizers made sure comfort and hospital stations were provided along route (i.e. toilets and doctors), so participators felt something they usually do not when traveling: safety. Because, normally, leaving the confines of our beds and bathrooms is tantamount to climbing Mt. Everest. Do we so-called “Endo Sisters” care, at this point, that you know all the gory details? I, for one, do not, but I can’t speak for other women who are in a position to help to the millions suffering in silence (see Sara Kaye’s recent piece on Endo forxoJane).

    Read More at the source

    Stephanie at the Million Women March To End Endometriosis

    Mar 14
    posted by Summer